Project Details

Client
LifeWay Christian Stores
Retail Marketing

Skills
Branding Design, POP Design

The Sign Library project was initiated by the LifeWay Christian Stores Director of Visual Merchandising. The concept was to have signage “at the ready” when products sold down, merchandising plans needed to be adjusted, or simply for the store to customize endcaps to meet the needs of a certain market. 

The kit included section signs, section sign inserts, category strips, endcap and feature table signage, shelf flags and music cards, just to name a few.