Project Details
Client
LifeWay Christian Stores
Retail Marketing Department
Skills
Event Branding, Marketing Materials,
Participant Workbook, Signage &
Social Media Share Square
Designed for a LifeWay Christian Stores workshop event, these branding and promotional materials help the attendee articulate their beliefs to nonbelievers and share their faith story.
The event’s branding focuses on 1 Peter 3:15, urging believers to be ready at any moment to address questions about their faith. Orange, a color of optimism and communication, is married with the symbol of the question mark to visually show that apologetics is really about being ready for the conversation when questions come one’s way.
Signage leads customers to event pricing for the day, while everyone participating receives an event workbook that includes a reading list for further study.
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