Project Details
Client
LifeWay Christian Stores
Retail Marketing Department
Skills
Conceptual Design, Hand-Lettering, Page Layout, Photography Art Direction, Photography Styling & Prop Procurement
With chalkboard hand-lettering being the latest craze, that bit of nostalgia from the days of slate and chalk carry over into the Back-to-School catalog. Whimsical illustrations and hand lettered headlines combine with fun product photography to offer a playful take on the Back-to-School season.
