Project Details
Client
LifeWay Christian Stores
Retail Marketing Department
Skills
Branding Design
When approaching gift card designs for LifeWay Christian Stores, there are two things I always keep in mind. One, if it’s Christmas, “Merry Christmas” can be boldly and unapologetically stated. And two, no matter if it is seasonal or everyday, we get to do something that other retailers may shy away from, and that is boldly proclaiming God’s promises to believers. Keeping those two things in mind, I always make sure there is something for everyone, every age and different life events and stages. When the recipient receives a gift card I’ve created, I want them to be encouraged and to be reminded of the child of God that they are.
