Project Details
Client
LifeWay Christian Stores
Retail Marketing Department &
Visual Merchandising Team
Skills
Branding Design, Customer Engagement, Digital Slides, Environmental Graphics, Marketing Materials, Wayfinding & Promotional Signage
This “store within a store” program centers around a subscription model that allows members to check out multiple books at a time and purchase regularly priced novels at a discount.
In-store, the brand is visible on wall graphics, branded section signs, and special book labels, in addition to rotating slides on TV screens within the LifeWay Library. Customers and associates alike are invited to make book recommendations on the shelf flags provided to be displayed in the LifeWay Library Recommendation section.
The marketing brand concept centers around our friendly librarian character introducing customers to the details of the program with a nostalgic twist, utilizing an image of a vintage library card.
